13 Top Shopify Tips to Help You Stand Out from the Crowd

By
Katherine Rundell
Contributor
Updated
October 1, 2020

As a entrepreneur, you’ve probably considered starting an ecommerce business this year. This blooming industry is a fantastic way to make money online, and you don’t even need to be tech savvy to do so. Whether you have your own arts, crafts, or design business that you want to share with the world, or you think ecommerce reselling could be for you, Shopify is an accessible and functional platform that can get you there in seconds.

However, before you dive right in, you should know that Shopify is a crowded marketplace, so you’ll need some tips to stand out from the crowd. Whether you’re an ecommerce beginner or a veteran of the online marketplace, here are some tips that will boost your business and help you maximize profit. From marketing to design, this list of top tips has it all.

1. Create a Strong Logo

Shopify’s Logo Maker tool allows you to create a logo that gives your store brand recognition, without needing to invest in a designer. Mitzi Bailey, business writer at Academized and Boomessays, warns of “one common mistake that many people make is downloading your logo in a .jpg format and then placing it over a colored background of your store. The clunky white background that appears in this circumstance is amateur-looking and off-putting to customers.” Download your logo in .png format, and it will automatically have a transparent background, meaning you can overlay it anywhere on your site.

When designing your logo, emphasize the name of your store before including graphics - often a text-based logo is adequate to get your brand going. Make sure your store’s name stands out before incorporating any graphics into your logo. Adjust your logo for the theme you are using so that it doesn’t become pixelated, and remember to explore how it looks across different desktop and mobile browsers.

2. Remove Excess Logos from Your Photos

Photo with VirtualPostMail (VPM) logos

If other logos are cluttering your photos on Shopify, you can use the draw tool to erase them for a cleaner page. Remember, your product is the star. The draw tool is mainly for drawing on your photos, but by matching background color, you can also erase elements of images too. If the logo is on a white background, simply pick a white brush and scrub the logo.

If the logo is superimposed over other elements of the photo, you can use different colors that match the background behind the logo to erase it. If you’re using Google Chrome, an extension such as ColorZilla will help you match the exact color code you want by hovering your mouse over the color. Then, all you need to do is select that color in the drawing tool and airbrush that logo to oblivion!

3. Name Your Price

You can have Shopify auto-format your prices to the nearest dollar value in settings (or if you prefer to keep a decimal value, you can automate that in there too).

Are you selling directly to consumers or wholesale? If you’re selling directly to consumers, depending on how you market your products, you can sell your products at a much higher profit margin often around 80%. If you sell wholesale, you can still generally achieve around a 50% margin. Learn about 5 steps to set your prices for wholesale and retail with Shopify.

You can also employ various psychological pricing strategies to boost sales. Discounts, sales, and creating a reputation as a luxury or high-quality brand are great strategies for increasing revenue.

4. Place Your Policies in Your Footer

Many customers are intrinsically interested in your policies, especially surrounding returns, and will be more reluctant to make a purchase if they don’t have a clear understanding of what your policies are. Putting them in your footer makes them easy to access and demonstrates that you’re a reputable seller.

You don’t need to come up with your own personalized policies either, Shopify has ready-made policies for you to implement or adapt as you see fit. You can select from the list of Shopify tools to create your policies.

5. Update Your Product Inventory

It may be tempting to splash all of your products across your Shopify page on the first day you open, but in fact, it has been demonstrated that new stores perform better with a smaller batch of products that catch people’s attention.

When you regularly update your store with new products, you force Google to crawl your website for its search engines. Updating your store on a monthly, or even weekly, basis will boost your search engine rankings and drive more organic traffic to your store. The way Google views your store can make or break your success on Shopify, so design a schedule for updating products in your store and stick to it.

6. Define Your Marketing Plan

A paid social strategy can ultimately pay dividends, but it takes an investment of time and money into this type of marketing to see results. If you’re looking to turn a quick buck and make your store profitable right away, then you need to start leveraging social media platforms to promote your products.

Facebook and Instagram are good channels to test out your product with segmentation. On Instagram, you can produce marketing campaigns on a budget by contacting fan pages related to your products, and ask if you can sponsor a post to get your Shopify store in front of the largest audience. Need promotional tactics from Shopify? Here are other useful marketing strategies.

7. Optimize Your Store Across Devices

You want to make sure you know what everyone is going to see. It’s pretty simple to test this yourself. All you need to do is experiment with a few different browsers and your own mobile devices, preferably phones and tablets. Browse your store and keep an eye out for how the design scales down. Check if images are being cut off on small screens, or if your web pages get excessively long on mobile devices, forcing you to scroll for miles before getting the information you need. Further reading on how to design in a mobile-first mindset for your Shopify store can be found here.

8. Fast Track Your Store with Ready-Made Products

Even if you started your Shopify account to sell unique products and show off your craftiness, it could be worth diversifying into ready-made products, as this is an easy way to grow your store and make a profit. An outside source like Oberlo makes it incredibly easy to tap into new markets. You can start selling products instantly without even investing in stock.

When you’re selling products on behalf of Oberlo, you only pay a fee once you’ve made a sale and seen the product delivered to your customer. There is no upfront cost of inventory, and you’re guaranteed to make sales before paying any fees. You can even filter Oberlo’s products to see what is selling the best and jump on the bandwagon. It’s a good idea to keep your store cohesive though, by only selling products that are a good fit for the niche you’ve built for yourself. By selling ready-made products, you’ll fast track your store to success. Learn how to combine Oberlo and Shopify.

You can also combine Shopify with Amazon. This allows you take advantage of the unique features and traffic Amazon provides, while retaining the advantages of Shopify’s online store.

9. Don’t Mess with the Theme

When you open your store on Shopify, it’s easy to get carried away with all the customizations that the site offers for your store. This natural impulse to display your individuality must be resisted. The Shopify themes have been created by professional designers and are optimized for converting views into sales on your store.

This doesn’t mean you shouldn’t throw in a little flair. Just remember to leave alone what’s best left to the professionals. Put your own images in place of the template so that the design becomes relevant to what you’re selling, and save your energy instead for sales and marketing. That is, after all, the skills that brought you to Shopify in the first place. To get your website on the right foot, browse the Shopify themes.

10. Offer Multiple Payment Options

Providing your customers with multiple options to pay is an essential part of a functioning store. After all, getting paid is the reason you’re in this game! You never want someone to be put off from making a purchase at the last hurdle of the process. However, maintaining a streamlined Shopify store can sometimes be at odds with hosting multiple payment applications, so Shopify store owners need to find a balance in this area.

Making arrangements for payments via PayPal, wire transfer, cryptocurrency, and debit or credit cards are the bare minimum for any store. Additionally, ensuring that customers find it easy to save payment details, further streamlining the process of payment in the future, will encourage repeat purchases so be sure to enable and encourage customers to create an account when they make a purchase. Offering discount codes for people who sign up is a great way to build a loyal following. You can use the Shopify discount tool.

11. Build An SEO-Optimized Blog

Blog by Katherine Rundell

If you’re reluctant to invest in paid marketing campaigns or want to avoid high upfront costs for your Shopify store, investing your time in a keyword-optimized blog could be a great way to build momentum for your store.

Connecting with your customers through a blog not only encourages better engagement and brand recognition, but careful usage of keywords can drive even more traffic to your Shopify store and bump your page up the all-important search engine rankings. Finding a balance for your blog between keywords and phrases that match the algorithms and quality content that appeals to your customers can be tricky, but by walking that fine line, you’ll drive up sales while creating customer connections. Check out these SEO audit tools to begin on the right track.

12. Give Free Shipping

Even if your products are priced in a way that indicates shipping costs will be incurred by your customers, a small shipping cost can be a big barrier for consumers when they’re buying online. When you shop around for the best price, it can feel like an insult to your hard work when there are hidden fees.

“By offering free shipping, you can have your store stand out from the crowd, and even get away with charging a little more for your products to cover the costs you take on. Sales don’t have to rise very much for this to be an effective way to maximize profit and reach for your Shopify store,” says Valery Oliver, a tech blogger at Via Writing and Writing Populist.

Ready to break down the barrier? Go here to setup your free shipping.

13. Make It Personal

VirtualPostMail (VPM) About Us Page

A vibrant “About Us” section can be the difference between a customer clicking away or clicking “add to basket.” Having a personalized bio gives customers a taste of what you’re all about, creating a closer connection that transcends business lines and builds a network of committed customers.

This is especially valuable if you’re selling ready-made products in a drop-selling business model. Because your products don’t say anything about who you are, you’ll need to work a little harder to add character to your Shopify store.

Sold!

There you have it, your one-stop-shop for Shopify tips. Now that you have the design and marketing know-how to create a successful ecommerce business, you can start making money in just a few clicks with your optimized Shopify store. So, what are you waiting for? Sell!

Ready To Setup Your Shopify Store?

With Shopify, businesses can create and customize their online stores. Essentially, Shopify allows you to effortlessly sell your products to a large audience of consumers, both online and offline.

Shopify allows the ability to sell in multiple places such as through websites, online marketplaces, social media, mobile, and in brick-and-mortar locations. Follow this step-by-step guide to setup your Shopify store today.