14 Best Low-Budget/Free Marketing Ideas for Small Business

By
Ashley Simmons
Contributor
Updated
October 1, 2020

Operating on a tight budget, especially if you want your small business to thrive, can be very tough. You are constantly in competition, and many of your competitors might be ahead of the game because they have more money to promote their business. Do not get intimidated by this because there are many tricks you can use with the little money you have. Here are some affordable and even free marketing ideas you can tackle today.

1. Content Continues to be KING

Creativity is the fueling factor for your business to thrive in all aspects. It generates big ideas that lead to the positive production of your business. It creates a positive environment full of challenges that motivates employees to work intelligently.

You can begin by coming up with a content marketing strategy. It creates a vision for your business and leads it in the right direction. The content needs to tell a story by answering questions with information from your business. Let it have a clear beginning, middle, and end.

You should create content that leads customers to purchase. This builds up brand awareness to prospective customers who will buy your products in the correct buying stage.

2. Produce Instructional Videos

Instructional videos will give your audience a clear picture of what your business deals in. This versatile teaching tool will cater to customers who prefer video or auditory learning. Your audience can also share them on their social media platforms, which increases your business’ sphere of influence.

You can produce a video by first determining and getting to know the target audience. Then, write a script of what to talk about in the video. After this, you can record the narration using a phone or any quality camera tools.

You will need you to make a few edits to the video. Edits will ensure your audience remains captivated by the content. You can then produce and share the video on social media sites.

3. Market Content on Social Media

Social media sites increase your brand’s awareness to people that might never know your business even existed. It is a cost-effective way for you to create an advertising strategy for the business. They offer you very engaging platforms with customers through interactions over certain periods. This increases the chances of conversion to purchases.

Start by creating an account on prospective social media sites that your audience often engages in. Then, you can set meaningful social marketing goals to achieve over a reasonable period. Try to learn more about your target audience. This will help in defining the most important metrics to focus on. To create original content for your social media you can use Canva.

4. Create Infographics

Infographics are still important and continue to attract audiences. They offer your audience a quick and clear visual representation of information. They enable them to see patterns and trends of your business from charts, statistics, and visual data. Good infographics include a proper use of color, proportion, and negative space.

Coming up with an infographic requires you to begin outlining its goals and then collecting data. You will need to convert this data into a visual state that outlines all the content available for the business. You can then produce a layout for the elements of your infographic design.

Your infographic is not complete without a suitable style that will make the audience’s experience memorable. It must capture their attention and persuade them to focus more on your product. It will keep them coming back to your site to see any new product offered. You can use PicMonkey to create your finalized infographics.

5. Repurpose Your Old Content

You might have an idea that can boost your business but lack the funds to sustain it. Take the easy road by using old information and transforming it to produce better results. The good thing about this data is that it will give you key insights because it has been tracked over time.

Try to find a study geared toward achieving the same goal as your business, and work on ways to improve it. Magnify key aspects of the study, and make it relevant and interesting to your audience. Do this by inserting beautiful images and charts, and predict outcomes based on that information.

You do not have to be a pro to maneuver through this because it is the easiest way to build your small business. Make sure to credit your sources by citing them. Here is a detailed guide to repurpose content.

6. Use Guerrilla Marketing Tactics

There’s nothing wrong with hitting the actual streets! Guerrilla marketing enables your business to capture the attention of a target audience and generate sales. This low-budget mechanism gears you to invest more time, imagination, and energy into the business. It is a way that enhances good customer relationships by holding frequent follow-ups.

This method can work for your business in various ways. In order to make it work, you need to be clever and make the business dynamic and unique from its competitors. For example, you can offer to give discounts to products purchased in bulk.

Make your content interactive to lure consumers to your site. This will make your business more memorable, which will keep them coming back.

7. Come Up with Customer Appreciation Programs

Client appreciation programs ensure that your customers remain happy and loyal. It will make your business stand out from the rest of your competitors. It creates a pool of happy customers who will keep coming back and also spread the word about your business to their friends and family. It builds your brand’s reputation and cites it as a good company for doing business.

You can do this by using the element of surprise. Send your clients thank you notes, small gifts, or discounts at unexpected times to spur their excitement. Personalizing the gift to suit their preferences and accompanying it with an added present for a loved one is also a great step.

Always make sure to stay connected to your loyal customers. Do this by sending them personalized follow-up emails and catering to what they engage in daily. You can build your customer loyalty program with this guide.

8. Earn Credibility Badges

Credibility badges ensure that your audience can trust your business. It convinces them that your website and transactions are safe and secure to deal with. It also goes a long way with having certifications from credible sources, and the winning of awards increases their confidence about your business.

Apply for business awards from your industry, and create an award-winning event. Write a press release after receiving one, and add it to your website. It ensures that potential customers and clients have proof of the quality of your business. Adding this to your social media pages also increases the number of people who see it.

Send emails to existing customers to inform them of your business credibility. Once you complete all of this, you are now open to a celebration with the team.

9. Encourage Your Customers to Review and Recommend Your Business

Customer reviews ensure that your business improves on its services. It lays down some of the defects of your business, and some can even come with solutions to use. It gives customers a voice in your business, which in turn increases their loyalty to it. This enables them to recommend it to other people who want to interact with your brand.

You can ask them for reviews or create a simple process they can use to review your product/service. Ensure that you target satisfied customers who will provide positive comments about the brand. Personalize the questions to this group, and in the process, explain why the reviews are important.

You need to make their review-writing experience a simple one. Do it by providing examples or explaining how easy they are to write.

10. Partner with Complementary Businesses

Partnering your business with other businesses related to your business goals improves your success. It opens up doors of engagement with a completely new group related to your business goals. It will provide your business with services and solutions that have been a success to them.

Start by researching businesses in your niche and pick one that suits the aim of the brand. Ensure that they are willing and open to the idea of doing business with your brand. Once you have confirmed their interest in working with you, create a detailed partnership agreement to seal the contract. Lay down a strategic execution plan while taking note of each entity’s reach to the market.

Carry out some research about each party’s unique position in the market. Then, you can compare the cultures and missions of each business.

When choosing a partner these are 10 questions you should ask about this person and your relationship with them.

  • Does this partner bring ideas to the table?
  • Does this partner listen to and consider your ideas?
  • Do they have solid references?
  • How will you establish boundaries?
  • Are they as invested as you are in the business (time, money, hard work)?
  • Do you share similar goals for the business?
  • Do you share a common vision for the business?
  • Are your skills complementary?
  • Have you decided on the roles you will fill in the partnership?
  • If you have a conflict will you be able to find a solution or compromise with your partner?

11. Hold Educational Events

Business events allow you to interact face-to-face with customers (virtually now), and educate them about the business. It opens ways for you to clear their fears by answering their questions and providing relevant solutions. This increases brand awareness and trust among your clients.

Plan the event, and give yourself time to prepare for it. Provide an inclusive space where you invite your customers and new visitors too. Ensure that all groups feel comfortable in the process. You can invite them by sending flyers, posting on social media sites, or sending direct emails.

Thank all those that attended the event and offer them a chance to provide their contact details. This will enable you to follow up and inform them of future events.

12. Use Email Marketing

Email marketing enables you to reach out to an audience through direct means of communication. It enables you to relay information about the business to their inbox at a convenient time for them. It builds relationships with your current customers, prospective leads, and past customers.

Have an idea of the type of email marketing campaign you would want to send. It will help you in choosing an email service provider to market your business. Choose the optimal option that will offer your business adequate space to store data. Your emails should be personalized and include a call-to-action.

You will have a chance to create responsive email design templates for the business. You will also be able to curate, send, and track the campaigns. Check out the best email marketing services for small businesses.

13. Create a Killer Website

Websites are your front face and lifeline. A website is the landing page for all of your sales and marketing effort in the digital sphere. It gives you a chance to market your business online where many people reach out daily. It also establishes your business’ credibility, which increases the level of trust from customers.

Determine the aim of your website. This will help in deciding the domain’s name. Choose your preferred web host who will help in building the pages of the site. Pick a payment system that your customers can easily access.

Test the functionality of the website, publish it, and market it on search engines. In the end, your hard work will enable the website to be on top of search engine lists. View these tips to make your website more professional.

14. Develop Referral Programs

Referral programs can exponentially increase sales. This happens when your customers tell other prospective customers about your brand. It enables you to identify loyal customers to the business who often share its content.

Take a look at the goals of your business, as this will enable you to choose the best referral program. Compile a list of loyal customers and ways to contact them because they are the driving force of the program. Create an outreach plan that caters to every group of referrals and determine the incentives you want to offer.

You can now inform people on the list about the program and let them spread the news. Finish by tracking those who give referrals and offer them rewards. Learn how to build a referral program into your business.

Conclusion

These low-budget and sometimes free marketing ideas will help your small business save money while still increasing brand awareness and acquisitions.

Once your small business stabilizes, you can start choosing affordable marketing strategies to boost its performance to level up!

These tactics when done well will help you grow to a higher-level business that will meet the standards of big businesses. Try the above low-budget and free marketing ideas, and have patience as you watch your small business become successful.

Do You Need To Start A Business?

You’ve always wanted (more now after reading this) your own business and it is the time to make it happen! You’re ready for the rewards and challenges that lie ahead, but how do you really make it a reality? Follow these nine steps to start a business. It will help you plan accordingly to avoid many of the pitfalls of starting a business and give you a much greater chance of success.